Let’s admit it… many market researchers are either uncomfortable with online qual or they didn’t get the results they expected and shy away from it. That’s too bad, because the new wave of online qual tools and techniques are producing incredible insights for clients who have discovered the benefits of both technology, and adopting best-practices based on years of learning. […]
Ray Fischer, CEO of Aha!, shares three steps market researchers and brands can take to avoid online market research for consumer and B2B market research. Aha! is the strategic online qual platform that allows brands, marketing research companies, consultants, and marketing agencies to easily create engaging consumer or B2B studies that get closer to the […]
In my history as both a brand manager and market research consultant I’ve witnessed the adoption of technology for conducting marketing research studies grow at an amazing pace. From mobile activities and video capture to collages and social media exercises, there are no lack of tools and options in the marketplace. While online tools are […]
Online qual is obviously technology-driven. You got to bring a human element to it, and there’s a lot of different ways to do that.
The key thing really in the whole humanizing and online technology study is to have the moderator get involved right up front. A video presentation, introduction, hey, here’s who I am, here’s what I’m trying to do, this is my job, this is what I need you to do, very, very important in creating that human element right at the beginning.
Most of us have come from the traditional face-to-face focus group world. Obviously online is a technology-driven method, and it has some serious advantages over face-to-face qual in my opinion.
Ray Fischer, CEO of Aha!, shares best-practices for working with unstructured data and analytics in online qual consumer research studies. Watch the video now.
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]
Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]
One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]
Like most things these days, it’s no surprise that mobile and social technologies have had a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper […]