Market research is evolving, and so is the way insights teams approach qualitative research. As corporate market researchers look to make faster, data-driven decisions and add the ability to conduct on-demand, high-quality qualitative research, the DIY digital platform subscription model is increasingly becoming the preferred way forward. This is especially true regarding live Focus Groups […]
Our insights technology platform has been at the forefront of live online research since launching the first-ever Zoom integration built with proprietary professional research customizations five years ago. Until now, our aha live conversations™ tool was exclusively available with comprehensive project management support—handling tech checks, live onboarding, and active monitoring by the skilled aha project management team. Now, we’re putting the power in your […]
(Detroit, MI) Aha! Insights Technology, the first-ever global integrated channel partner of Zoom, launched ClientStreamTM as a new addition to its strategic and comprehensive live and asynchronous market research platform. The new technology allows brand and corporate insights teams to observe live focus groups and IDIs without downloading Zoom or other software to their desktops.
It is amazing how quickly things can change, or innovation can be accelerated, when your business model has been so severely disrupted. That’s what has happened to the market research and insights business. Covid-19 has accelerated the use of live webcam and virtual meeting technology to conduct qualitative consumer and B2B research. This is the “new normal.” Most qualitative market research suppliers have jumped on the bandwagon out of sheer necessity. But Aha! Insights Technology is no ‘Johnny come lately’ to the use of live webcam as part of its online qual platform. Fourteen months ago, Aha! became the world’s 1st integrated channel partner with Zoom. Not only the first research company to integrate Zoom but the first COMPANY in the world to build Zoom’s functionality into a proprietary standalone platform outside their own ecosystem. The point is, not all insight platforms using webcams or remote meeting technology are created equal. Here’s why…