Market Research News: Aha! Releases Multi-day TruRotation® Ad and Concept Testing Tool for Online Qualitative Research

Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation® Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools.  Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation® allows insight strategists and researchers the ability to deliver a randomized but exact balance […]

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