6 Innovative Ways to Use Live Webcam in Today’s Market Research World

Hard to believe it has been a year since we introduced Aha! Live Conversations™, the first-ever integration of Zoom’s Unified Communication Platform, as part of our comprehensive suite of market research tools.  The integrated platform – featuring video, voice, content sharing, and backroom chat technologies – gives market researchers and corporations the ability to conduct live webcam conversations with respondents to gain a deeper understanding of the emotions, attitudes, and behaviors that drive buying decisions and product usage.

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