Market Research News: Aha! Releases Multi-day TruRotation® Ad and Concept Testing Tool for Online Qualitative Research
Ray Fischer, CEO of Aha!, announced the release of Aha!’s advanced multi-day TruRotation® Ad/Concept testing feature as part of the online qualitative technology platform’s comprehensive suite of market research tools. Using a proprietary algorithm to rotate ideas equally over multiple days, TruRotation® allows insight strategists and researchers the ability to deliver a randomized but exact balance […]