It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]
Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]
From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients. And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]
One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]
Using a multi–day study design example, this webinar takes you through methods, tools, and tactics that will help bring your qual studies to life for you, your respondents and your clients. The presentation showcases several online qual activities designed to engage respondents at a more connected level, leading to greater honesty, emotion, candor and insights. […]
Like most things these days, it’s no surprise that mobile and social technologies have had a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper […]
Online qual is no longer the domain of a few surveys or bulletin boards. The next generation of online qualitative research tools, like Aha!, now go much further in engaging respondents, allowing marketers to develop deeper, richer consumer insights. We’ve helped clients build and conduct hundreds of online qualitative studies and have learned a thing […]
At a recent conference on consumer insights and marketing research, I was asked more than a few times why we created our online qualitative research platform, Aha!, and why now. The answer was simple; in my past roles as a consumer insight research consultant at RealityCheck, in brand management at Pepsico, and as a former […]
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]
Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]