Aha Insights Technology’s AI capabilities, embedded within its aha intelligence™ (ai) platform, focus on enhancing the efficiency and depth of qualitative data analysis through the use of objective-driven artificial intelligence. Here are its key features: Key AI Capabilities of Aha Insights Technology: Automated Data Analysis: Quickly summarizes large qualitative datasets, reducing analysis time by up to […]
Whoever thought we’d be in a world where it’s possible that the faster we go, the more we’ll see with a deeper understanding? I’m reminded of traveling on commuter trains in New York earlier in my career or over long distances in other parts of the country. We would speed through a small town or […]
At aha insights technology we talked to some of our most active and loyal corporate market research clients to get a sense for how we’re doing. Nothing too formal. Just some open and honest conversations with a moderator about their ResTech needs, what we do that keeps them loyal to us and what the future might hold for […]
Over the last year, you can’t read an article (or open an email), watch the evening news or go to a conference without hearing about AI. It’s everywhere. All with good reason: AI is a game changer that will infiltrate every part of our lives for eternity. It’s even impacting how we do market research. […]
As we all know, events in the world can change by the minute, often affecting brand strategy/messaging or creating time-sensitive opportunities. It’s becoming more critical for insight teams and brands to keep their finger on the pulse of consumer perceptions and sentiments so they can understand how these events significantly impact marketing and sales strategies. […]
(Detroit, MI) aha insights technology, an advanced activity-based ResTech platform, launched aha intelligence™ (ai) — a generative artificial intelligence-based analytics tool — that enables market researchers and brand insights teams to more completely and efficiently analyze unstructured market research data. aha intelligence (ai) gives analysts the ability to: Automatically summarize large qualitative datasets Instantly apply sentiment analysis […]
I’m keeping my ear to the corporate ground and hearing rumblings of regret about the insight-based subscription models that some companies have committed to.I think, in many cases, a more flexible, ad hoc pricing approach makes more sense for both corporate clients and ResTech suppliers. Let me tell you why.I hear people saying that while […]
Experiencing an aha moment in market research is JOYFUL on a lot of levels. There’s personal growth that can come from seeing something in a new way. Learning a new skill. Feeling a little bit smarter. And a sense of victory…even triumph. It’s fun to share an aha moment with your brand insights team so […]
The story behind aha insights technology and the advantages of activities-based market research Ray Fischer, CEO of Aha Insights Technology, and Paula Kramer, VP of Project Management & Qualitative Strategist, share the origins of the aha ResTech platform, the advantages of activity-based research, and the future of online market research. This interview took place at […]
The initial excitement of all the data you get from an activity-based consumer or B2B research study makes you border on giddy. You’ve never gotten this much depth, texture, or context. You’ve never seen numbers or results coupled with the whys that give you such rich insight. And then…well…the data keeps coming. That feeling of […]
