Trends in Online Market Research for Consumer Insights

October 14, 2025

Why Insights Teams Need an Online Qualitative Research Platform with AI Analysis and Reporting

The Growing Demand for Online Qualitative Research Platforms Corporate brand researchers and B2B insights teams are under more pressure than ever. Decision cycles are shorter, budgets are tighter, and leadership wants actionable insights immediately. Traditional qualitative research methods—such as in-person focus groups, long ethnographies, and manual coding—can’t keep up. The solution is an online qualitative […]

September 30, 2025

How to Quickly Deploy Multi-Country Simultaneous Studies

Aha Insights Technology enables global insights teams and market researchers to conduct simultaneous international studies with full control, cultural nuance, and a faster time to insights.

August 20, 2025

Why Larger-Scale Qualitative Research Outperforms Quantitative Studies

Primarily, when conducted with 100+ participants, qualitative research delivers depth and authenticity that quant lacks.

Aha Insights Technology Relaunches its AI-Powered Market Research Platform

June 23, 2025

Aha Market Research Platform Launches New UI/UX & Subscription Plans

Innovative customizable subscription plans combined with a new user interface give researchers full control over study design, budgets, and insights delivery Detroit, MI. — June 24, 2025 — Aha Insights Technology announced the relaunch of its market research software platform, featuring an enhanced subscription-based qualitative data collection environment with a new dynamic user interface. This […]

June 23, 2025

New UI/UX Design and Customizable Market Research Subscription Options

Aha Insights Technology is thrilled to share that our premier online platform has a new face. A new interface actually… that delivers more of the control, flexibility, and creativity you expect from Aha, along with innovative custom subscription options for full-service, DIY, or anywhere in between. Our insights platform still features a world-class suite of activity-based, qual and quant tools for designing […]

April 4, 2025

Digital Ethnography: Taking a Pulse of the Present

It’s April. How are your consumers thinking about your brand right now? Are you up to speed on the latest behaviors, attitudes, and trends shaping your category? When was the last time you really dug in and did a diagnostic evaluation of your brand and its position in the marketplace? We get that you know the value of digital […]

March 3, 2025

5 Key Benefits of DIY Subscriptions for Live Online Focus Groups and IDIs

Market research is evolving, and so is the way insights teams approach qualitative research. As corporate market researchers look to make faster, data-driven decisions and add the ability to conduct on-demand, high-quality qualitative research, the DIY digital platform subscription model is increasingly becoming the preferred way forward. This is especially true regarding live Focus Groups […]

December 31, 2024

Aha Insights Technology Expands AI Analytics and Reporting with Executive Market Research Summaries

Aha Insights Technology, an activity-based market research platform, has expanded its Aha Intelligence™ (ai) analytics and reporting capabilities by adding on-demand Executive Summaries to provide easily digestible one-page C-Suite overviews. The integrated artificial intelligence-based reporting tool enables market researchers and brand insight teams to deliver high-level snapshots of key findings and actionable recommendations from asynchronous […]

aha launches DIY Subscriptions for Online Focus Groups and IDIs

December 10, 2024

Aha Insights Technology Launches DIY Subscriptions for Online Focus Groups and IDIs

Our insights technology platform has been at the forefront of live online research since launching the first-ever Zoom integration built with proprietary professional research customizations five years ago. Until now, our aha live conversations™ tool was exclusively available with comprehensive project management support—handling tech checks, live onboarding, and active monitoring by the skilled aha project management team. Now, we’re putting the power in your […]

December 2, 2024

What Insights Teams Really Want from a Market Research Platform

Freedom. Flexibility. Creative Problem Solving. So, a packaged goods marketer, a major mass retailer, and a skincare/wellness organization all walk into a bar. Sounds like the start of a bad joke, right? Actually, it’s a perfect way to illustrate how the aha insights technology platform brings together freedom, creativity, and flexibility to meet the unique […]