Why Larger-Scale Qualitative Research Outperforms Quantitative Studies
Primarily, when conducted with 100+ participants, qualitative research delivers depth and authenticity that quant lacks.
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Aha Market Research Platform Launches New UI/UX & Subscription Plans
Innovative customizable subscription plans combined with a new user interface give researchers full control over study design, budgets, and insights delivery Detroit, MI. — June 24, 2025 — Aha Insights Technology announced the relaunch of its market research software platform, featuring an enhanced subscription-based qualitative data collection environment with a new dynamic user interface. This […]
New UI/UX Design and Customizable Market Research Subscription Options
Aha Insights Technology is thrilled to share that our premier online platform has a new face. A new interface actually… that delivers more of the control, flexibility, and creativity you expect from Aha, along with innovative custom subscription options for full-service, DIY, or anywhere in between. Our insights platform still features a world-class suite of activity-based, qual and quant tools for designing […]
Digital Ethnography: Taking a Pulse of the Present
It’s April. How are your consumers thinking about your brand right now? Are you up to speed on the latest behaviors, attitudes, and trends shaping your category? When was the last time you really dug in and did a diagnostic evaluation of your brand and its position in the marketplace? We get that you know the value of digital […]
5 Key Benefits of DIY Subscriptions for Live Online Focus Groups and IDIs
Market research is evolving, and so is the way insights teams approach qualitative research. As corporate market researchers look to make faster, data-driven decisions and add the ability to conduct on-demand, high-quality qualitative research, the DIY digital platform subscription model is increasingly becoming the preferred way forward. This is especially true regarding live Focus Groups […]
Aha Insights Technology Expands AI Analytics and Reporting with Executive Market Research Summaries
Aha Insights Technology, an activity-based market research platform, has expanded its Aha Intelligence™ (ai) analytics and reporting capabilities by adding on-demand Executive Summaries to provide easily digestible one-page C-Suite overviews. The integrated artificial intelligence-based reporting tool enables market researchers and brand insight teams to deliver high-level snapshots of key findings and actionable recommendations from asynchronous […]
Aha Insights Technology Launches DIY Subscriptions for Online Focus Groups and IDIs
Our insights technology platform has been at the forefront of live online research since launching the first-ever Zoom integration built with proprietary professional research customizations five years ago. Until now, our aha live conversations™ tool was exclusively available with comprehensive project management support—handling tech checks, live onboarding, and active monitoring by the skilled aha project management team. Now, we’re putting the power in your […]
What Insights Teams Really Want from a Market Research Platform
Freedom. Flexibility. Creative Problem Solving. So, a packaged goods marketer, a major mass retailer, and a skincare/wellness organization all walk into a bar. Sounds like the start of a bad joke, right? Actually, it’s a perfect way to illustrate how the aha insights technology platform brings together freedom, creativity, and flexibility to meet the unique […]
AI for Market Research: How Aha Intelligence™ (ai) Delivers Faster, Better Insights
How aha intelligence™ (ai ) can deliver faster, better market research insights AI is now everywhere in the world of market research and, well, the world in general. Like most new technologies, it has huge benefits, incredible optimism, and some accompanying concerns. Manage Unstructured Data First, AI is the single most impactful innovation to affect […]
Not All ResTech AI Platforms for Market Research are Created Equal
Let me cut to the chase: Artificial Intelligence (AI) is the biggest game changer the market research industry has experienced since the internet arrived. It has transformed our world by bringing speed, precision, and actionable insights in ways that were previously difficult or time-consuming to achieve. In a word, AI is amazing. aha insights technology is no ‘Johnny come […]
