Not All ResTech AI Platforms for Market Research are Created Equal
Let me cut to the chase: Artificial Intelligence (AI) is the biggest game changer the market research industry has experienced since the internet arrived. It has transformed our world by bringing speed, precision, and actionable insights in ways that were previously difficult or time-consuming to achieve. In a word, AI is amazing.
aha insights technology is no ‘Johnny come lately’ to the use of AI for analyzing large sets of unstructured data and expediting reporting. We launched aha intelligence™ (ai) in mid-2023. Not only were we one of the first ResTech platforms to use AI, but we are also one of the first COMPANIES in the world to integrate AI functionality into our proprietary standalone platform’s ecosystem.
The point is that not all insight platforms using AI are created equal. Here’s why…
The Fusion of Integrated Data Collection with AI
While there are a lot of AI options, most are external tools that require data prep and specific dataset engineering. Since they are not an innate part of their platforms, you are now managing two software platforms to get your data from Point A to Point Z.
Learning yet another complex subscription software platform is a lot of extra work, and it is not very intuitive.
That is why we custom-engineered and fully integrated our aha intelligence (ai) analytics and reporting tools around the platform’s key features, including study design, activity building, and data collection. Data collection and analysis of both asynchronous and live video are side by side within the platform.
Here are several benefits of our seamless data collection and (ai) tools integration:
1. Objective-Based AI and Data Collection in ONE Platform
Our (ai) is engineered to understand our platform and data collection methods all based on your study objectives. One easy-to-use platform designed to deliver overall report summaries, objective-based reports with details, and more granular question-level summaries and insights that take you deeper into the details… giving you the confidence that the results are accurate. Ultimately delivering you a ONE-STOP SHOP approach with no compromises.
2. Real-Time Data Analysis for Asynch and Live (FG’s & IDI’s)
Data collection and analysis are simultaneous within the aha intelligence (ai) platform, so you can quickly analyze responses at the question level (more on the study level below). This enables market researchers to gather insights in real-time while a study is in progress, providing faster decision-making capabilities and a jumpstart on identifying key themes.
Now, you can review insights and supporting evidence while you are still actively engaged with respondents, allowing you to probe deeper in real-time.
3. Trained for Market Research (and the aha experience)
We’ve trained aha intelligence (ai) to intuitively process all our platform’s methods, including projective techniques and live video interviews, to deliver incisive reports complete with supporting quotes, clips, and recommendations.
This integration not only delivers reports with depth it also allows you to custom query the (ai) across the entire study to help you prove or disprove themes and theories that you are uncovering on your data adventure. You can also conduct (ai)-driven conceptual searches as well as lightning-fast keyword searches, which are incredibly helpful for quickly breaking down video submissions.
4. Streamlined Workflow
The data collection and (ai) analysis all reside in one place, on one platform. This integration produces a highly streamlined workflow, further speeding up your analysis time (by at least 50%) while maintaining the integrity and sterility of your data – the data is pure and untouched.
There is no need for exporting and formatting data for upload to another software product.
5. No External Software to Manage
This all-in-one aha platform negates the need for subscribing to a 3rd party AI engine. Our (ai) is highly automated and, based on the objectives of your study, runs the reports that you need to build your presentation. And our open query allows you to feed your curiosities with custom searches and individualized summary reports.
Essentially, aha intelligence (ai) knows what to do with your data by both understanding the nuances of market research and knowing what the goals of your specific study were set out to accomplish.
In a world where AI is often seen as a one-size-fits-all solution, aha intelligence (ai) stands out by offering a truly integrated, purpose-built platform designed specifically for market research. The seamless fusion of data collection and AI-driven insights allows researchers to work smarter and faster without the hassle of managing external tools.
By streamlining workflows, providing real-time analysis, and delivering comprehensive reports that are tailored to your study objectives, aha intelligence (ai) not only makes research more efficient but also more insightful.
If you would like to learn more about how our integrated (ai) solution can accelerate your market research analysis and reporting, reach out to me at rayf@ahaonlineresearch.com
