Projective Techniques for Creating Effective Consumer Studies

Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients.

The webinar demonstrates how to go beyond open-ended Q&A by mixing up your studies with a variety of intuitive and innovative projective activities including:

• Storytelling 
• Collage (Various Methods) 
• Brand/Perceptual Mapping
• Fill-in-the-Blanks
• Inner Critic 
• And more