The impact of mobile on research in general, has been dramatic. We’ve had the advent of Smartphones 10 years ago. The adoption rate was fast and furious around the world. What that did for us was give us this connection directly into the world of respondents, into the consumer world.
Online Qual offers many benefits to market researchers for conducting consumer research, but there are three key reasons that truly standout: depth, cost, and speed. With an Online Qual study, you can get more time with respondents than you normally would in a typical face-to-face focus group, and with the right activities, you will get […]
Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]
From mobile and social friendly platforms to in-the-moment feedback and embedded analytics, technology is transforming the marketing research process for both consumers and clients. And this transformation is leading to greater respondent compliance, higher client engagement, and to even deeper consumer insights. In this recent video interview, I share some insights on how and why […]
Using a multi–day study design example, this webinar takes you through methods, tools, and tactics that will help bring your qual studies to life for you, your respondents and your clients. The presentation showcases several online qual activities designed to engage respondents at a more connected level, leading to greater honesty, emotion, candor and insights. […]
Like most things these days, it’s no surprise that mobile and social technologies have had a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper […]
At a recent conference on consumer insights and marketing research, I was asked more than a few times why we created our online qualitative research platform, Aha!, and why now. The answer was simple; in my past roles as a consumer insight research consultant at RealityCheck, in brand management at Pepsico, and as a former […]