Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients. The webinar demonstrates […]
One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]
Like most things these days, it’s no surprise that mobile and social technologies have had a transformational impact on qualitative consumer research, especially online qual. From where, when, and how market researchers engage respondents to how easily consumers can share their lives with us, the next generation of online qual technologies are providing a deeper […]
Online qual is no longer the domain of a few surveys or bulletin boards. The next generation of online qualitative research tools, like Aha!, now go much further in engaging respondents, allowing marketers to develop deeper, richer consumer insights. We’ve helped clients build and conduct hundreds of online qualitative studies and have learned a thing […]
Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]