The Dawn of a New Era in Qualitative Research: Digital Ethnography at Scale
The Industry is Reaching a Turning Point Quantitative research is facing increasing challenges – fraud, unverifiable respondents, and shallow open-ends that fail to capture meaningful insight. Meanwhile, qualitative methods continue to provide emotional depth and contextual understanding that quantitative methods lack. At the same time, qualitative research has evolved. Digital tools, modern platforms, and AI […]
