Aha Insights Technology Expands AI Analytics and Reporting with Executive Market Research Summaries
Aha Insights Technology, an activity-based market research platform, has expanded its Aha Intelligence™ (ai) analytics and reporting capabilities by adding on-demand Executive Summaries to provide easily digestible one-page C-Suite overviews. The integrated artificial intelligence-based reporting tool enables market researchers and brand insight teams to deliver high-level snapshots of key findings and actionable recommendations from asynchronous qualitative, live digital IDIs/Focus Groups, and hybrid study data.
“We are very excited about our latest iteration of Aha Intelligence, which distills a mountain of unstructured qual data into one brief summary of the most important things a busy executive needs to know,” says CEO Ray Fischer. “While our objective-driven and question-level reports provide all of the supporting examples and validation, these summaries make the key findings much more portable and shareable, enhancing awareness, alignment, and adoption of a clear strategic direction.”
Fischer noted that the true value of Aha Intelligence (ai) Executive Summaries is the ability to quickly turn a 100-page deck into a one-page report for those who do not have the time, nor the need, for a deep dive into the data. In a world where time is money, the one-page summary is priceless.
Featuring Aha’s objective-driven generative ai-training process, the refined set of AI analysis and reporting capabilities yields impressive study summaries, detailed supporting validation, sentiment analysis, and auto-tagging, amongst a myriad of other features.
“Aha Intelligence (ai) allows you to cut your analysis time by at least 50% and helps the researcher to connect the unseen dots, leading to more complete strategic reports,” added Fischer.
Aha Intelligence (ai) also gives analysts the ability to:
- Automatically summarize large qualitative datasets
- Provide supporting examples to your key insights without having to search manually
- Generate interview summaries and supporting video highlights
- Synthesize connected and unconnected data points
- Utilize Aha’s open query tool to take analysis to a custom level
The key features of the Aha Intelligence (ai) tool include the ability to auto-tag entire studies to instantly organize supporting text-based quotes, video clips, and images that bring observations, insights, and recommendations to life.
About Aha Insights Technology
Aha Insights Technology is a global strategic activity-based research platform designed to give insight teams and consultants the tools to easily create, deploy, and analyze live and asynchronous consumer and B2B research studies using the latest and greatest digital technologies.
Using our comprehensive and flexible projective, social, video, live webcam, and mobile tools, the Aha ResTech platform gives you infinite options for designing digital ethnographies, multi-day attitudinal and behavioral studies, concept testing, home-use testing, customer experience and journey mapping, self-guided interviews, product usage diaries and much more.
The skilled Aha team also provides advice, study design, programming, recruiting, and moderating, plus hands-on training and responsive human tech support. You can DIY it, or we can do it all for you.
