The Aha! TruRotation® ad/concept testing tool from online market research allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli in a randomized yet balanced order that completely eliminates all order bias. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation is also quant and hybrid compatible.
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