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How to use aha insights technology

Using our comprehensive and flexible projective, social, video, and mobile tools, the aha platform allows insight teams and market researchers to design amazing qualitative or qual/quant consumer and B2B online studies. Here are just a few examples of what you can do with aha.

Digital Ethnography

QuickSprint^® & Consumer Pulse Studies

Quant & Hybrid Studies

TruRotation^® Ad/Concept Testing

Home Use Tests

Journaling & Usage Diaries

Online Focus Groups & IDIs

Consumer Experience Insights (CX)

Mobile Missions/Store Trips

Longitudinal Community Studies

Multi-Market Global Studies

Innovation & Product Development

Online market research services: platform + people

Our experienced aha engagement team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

Project management & optimization

Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.

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Study design

Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.

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Online research recruiting

Experienced online qual recruiting for B2C and B2B market research studies including selection and management of recruiters, field management and respondent on-boarding.

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Moderating & reporting

If you need consulting services we can match you with one of our seasoned clients who are highly skilled in our asynchronous and live formats, qual and/or quant. .

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12 years of collaborative innovation

Strategic activities & tools for market research

Our comprehensive and flexible projective, social, live webcam video and mobile tools give you multiple options for designing digital ethnographies, concept testing, QuickSprints^®, home use testing, CX journey mapping and product usage diaries.

AI Analytics
aha intelligence^® (ai) analytics & reporting tools

As part of the aha insight technology platform, our new generative artificial intelligence-based analytics tool, enables market researchers and brand insights teams to more efficiently analyze unstructured market research data to quickly identify your brand’s aha moments.

aha intelligence^® (ai) gives analysts the ability to:

Automatically summarize large qualitative datasets

Easily validate insights with responses (text and video) that support the findings

Provide supporting examples to your key insights without having to search manually

Create on-demand Executive summaries and transformational reports

Enhanced search capabilities with keyword or ai-assisted concept search

Generate interview summaries accompanied by ai-curated video highlights

Synthesize data to identify blind spots

Instantly apply sentiment analysis

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Live Conversations^®

Live Conversations^® Online Focus Groups & IDIs

aha insights technology now offers live webcam and mobile conversations via the first-ever integration of Zoom’s cloud-based platform for video, voice, content sharing, and chat technology. This partnership with Zoom gives market researchers and corporations the ability to conduct live conversations with respondents to gain a deeper understanding of the emotional thoughts, feelings, and behaviors that drive buying decisions and product usage.

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Dynamic Canvas^®

Dynamic Canvas^®

aha’s multi-faceted Dynamic Canvas^® tool allows researchers to create custom visual exercises using flexible text fields, image upload zones, stimulus manipulation, and markup tools for perceptual and brand mapping, concept testing, and buyer journey decisions/path-to-purchase. This unique combination of tools gives researchers the freedom to create a myriad of approaches to virtually any qualitative task. You are only limited to your imagination.

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Quant/Hybrid

ahaQuant™

Driven by client demand for hybrid approaches, aha has a full suite of quant tools that are ideal to support qual/quant initiatives. This provides aha clients with the ability to conduct larger studies with projectable sample sizes using qual respondents, which are better vetted than quant sample thereby minimizing fraud risk. Our quant tools include all the features you would expect in a quant survey (dropdown menus, matrix, ranking, skip logic, pipe sum, and so much more) to enable more complex, in-depth consumer and B2B research studies, all available on one intuitive platform. Quant-only studies can be executed, as well.

This hybrid approach gives clients access to the power of qual/quant along with aha’s best-in-class programming, project management, study design services, and analytics.

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Concept Testing

TruRotation^® Ad/Concept Testing

The aha TruRotation^® ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. This proprietary feature uses an algorithm to rotate ideas equally over multiple days and includes access to our concept mark-up tools as well. TruRotation^® is also quant-capable.

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Projective

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Video

Video Capture

Times have changed dramatically in the respondent video upload arena. aha has eliminated multiple steps in the video capture and upload process, making mobile apps obsolete. Our video upload technology has made the video-to-platform sharing process smoother, faster, and easier for respondents. Plus, we have automated transcripts that accompany the video within 2 minutes of the upload, making your analysis much more efficient.

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Mobile

Mobile Activites

Our mobile-friendly activities enable respondents to spontaneously provide information as it occurs —anytime, anywhere — while giving you the ability to capture real, in-the-moment experiences. It is ideal for getting video and images as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.

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Social

Social Newsfeed

We are proponents of strategic sharing and collaboration between respondents. Our 3 tools (Pinboard, Wishing Wall and Newsfeed) mimic commonly used social media functionality to give your community a fun place to share, like and comment on each other’s thoughts and ideas. These tools are great for getting respondents to engage with one another, eliciting feedback on specific topics or energizing an innovation initiative.

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How to use aha insights technology

Online market research services: platform + people

Project management & optimization

Study design

Online research recruiting

Moderating & reporting

12 years of collaborative innovation

Strategic activities & tools for market research

aha intelligence® (ai) analytics & reporting tools

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aha intelligence^® (ai) analytics & reporting tools