Online Qual + Quant Market Research Study Types When to use aha for consumer and b2b insights research

Using our comprehensive and flexible projective, social, video and mobile tools, the aha platform allows insight teams and market researchers to design amazing qualitative consumer and B2B online studies. Here are just a few examples of what you can do with aha.

Digital Ethnography

QuickSprint^® & Consumer Pulse Studies

Quant & Hybrid Studies

TruRotation^® Ad/Concept Testing

Home Use Tests

Journaling & Usage Diaries

Online Focus Groups & IDIs (Ask about DIY)

Consumer Experience Insights (CX)

Mobile Missions/Store Trips

Longitudinal Community Studies

Multi-Market Global Studies

Innovation & Product Development

Digital Ethnography

Embed respondent activities utilizing video and image uploads to follow consumer behaviors in-the-moment and over time. A less invasive and more natural way to do in-home ethnos.
Multi-day Attitudinal & Behavioral Studies
TruRotation^® Ad/Concept Testing

The aha ad/concept testing feature allows you to share your concepts and ideas with respondents in any format including video and print ads, animatics, words on a page, logos, or other stimuli. Our Multi-Day TruRotation^® Concept Test feature uses an algorithm to rotate ideas equally over multiple days eliminating respondent fatigue and blur. We have concept mark-up tools, as well. Quant-capable.
Home Use Tests
QuickSprint^® Studies

When you need to get high quality agile market feedback, our QuickSprint^® approach is the way to go. The aha team can quickly design, build and deploy one-day, 30 minute activities using our proprietary TruRotation® Concept Testing tool, or our full suite of mobile, video, social and projective techniques. From high-quality qualitative recruitment to delivery of the final data, the aha team can help you develop the right mix of methods to foster rapid innovation, test a concept, provide stimuli to inform your strategy, or pulse check ideas or events that shape our rapidly changing culture. In most cases you can be in and out of the field 3-5 days from the receipt of a final screener.
Customer Experience Insights (CX)

The online platform is customizable to deliver maximum insights for understanding customer journeys over time. aha allows you to understand the decision making process as well as the human emotions and experiences that drive engagement with brands from the need state all the way through the path to purchase and beyond. The platform is uniquely equipped to do diaries, projective exercises, social forums as well as leverage in-the-moment mobile video and picture opportunities that illuminate the entire customer journey.
Innovation & Product Development
Custom Methodology

Work with our team to build templates using your own proprietary approaches and methods. Integration of our multiple projective techniques within large quantitative studies on other platforms via an API is also possible. If you have a custom methodology outside of our current capabilities, we will consider writing custom code to meet your specifications.
Journaling & Product Usage Diaries
Mobile Missions/Store Trips

Our best-in-class mobile-friendly activities enable respondents to spontaneously provide information as it occurs, while giving you the ability to capture real, in-the-moment reactions and decisions. It is ideal for capturing video and images, as well as open-and-closed end responses from respondents in-store, at home, or on-the-go.
Pre-Focus Group Homework
Global Studies

The aha platform is ideal for running a single country or simultaneous multi-country studies. Our translation process technology allows us to quickly and efficiently translate and field studies into multiple languages quickly and easily. We have the experience, process, and approach to executing large-scale, big-brand international studies as quickly and cost-effectively as possible.
Longitudinal Community Studies
Internal Company Brainstorms
Trend Identification Research

Online Qual + Quant Market Research Study Types When to use aha for consumer and b2b insights research

To learn more about what aha can do for you, call Ray Fischer at 313.312.0014 or email us here

aha Launches DIY Subscription

aha intelligence™ (ai)
analytics & reporting capabilities

Online Qual + Quant Market Research Study Types When to use aha for consumer and b2b insights research

To learn more about what aha can do for you, call Ray Fischer at 313.312.0014 or email us here

aha Launches DIY Subscription

aha intelligence™ (ai)analytics & reporting capabilities

aha intelligence™ (ai)
analytics & reporting capabilities