The Strategic Online Qual Platform

Using Insights Technology
to Inspire People to Feel, Connect & Share

[Webinar] Shifting to Online Qual: The New Paradigm


Insight Technology for Strategic Online Qual Market Research 

Innovation by Collaboration 

Aha! helps brand insight teams, market research consultants create and deploy engaging consumer and B2B studies to uncover richer in-the-moment emotional connections, and deliver amazing insights.  Our innovative insights technology platform has evolved over 15 years and thousands of studies by collaborating with our clients to create the most comprehensive online qual market research tool in the marketplace.

Create amazing studies.  Deliver amazing insights.

About Us

Online Qual Research & Consulting Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

  • Project Management & Optimization
    Comprehensive management of every aspect of an online qual market research study including programing, on-boarding, platform training and data management support.
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  • Study Design Services
    Expert study guide design and development including collaborative writing of the discussion guide and activity/technique recommendations for higher online qual engagement.
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  • Online Qual Recruiting
    Experienced online qual recruiting for B2C and B2B  market research studies including selection and management of recruiters, field management  and respondent on-boarding.
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  • Moderating & Reporting
    Seasoned online qual market research moderation and reporting using our online qualitative platform to deliver strategic insights and actionable recommendations.
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Dynamic Online Qual Research Activities that Engage

Aha! Insights Technology is the comprehensive strategic online qual platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective >>

Projective Techniques

From the intuitive collage tool to our unique storytelling and fill-in-the-blank activities, Aha’s proprietary suite of projective techniques allow market researchers to elicit emotive responses from respondents in more engaging ways and reveal a deeper insight into how respondents think, feel, and act.

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Ray Fischer Aha! Online Qual

Contact Ray Fischer for a Demo or Call 313.312.0014

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If you need a bid on a project, please send us the details and we will get back to you quickly. The key things we need are project name/description, # of respondent’s, # days of activity, and time commit by respondents per day.

If you need a recruiting bid, please provide detailed specs. Thank you!

Aha! Online Qual Platform


Crazy days indeed. We hope you are all healthy, safe and sound. Surely better days are ahead.

Over the last week, we have seen an aggressive shift to online qualitative research.

For those new to online qual, you are in good hands. We will happily share all of our knowledge to erase any concerns or trepidation regarding your migration to the world of online insights technology. If you are interested in doing some self-directed learning, please click here to find our library of short videos and webinars that we have created over the past few years to help people like you get a better understanding of online research and also to share our best practices and approaches. You can also read about when and how to best use online qual for your projects. Our platform is very comprehensive.

We have the capacity to handle a lot of simultaneous work. We are ready for you.

Please reach out to me at 313.312.0014 or shoot me an email to request a meeting if you want to chat.

Again, stay safe and well, and do your very best to find some positivity in these unprecedented times.


Ray Fischer,
CEO of Aha!