As part of the aha insight technology platform, our powerful generative artificial intelligence-based analytics and reporting tool, enables market researchers and brand insight teams to more efficiently analyze unstructured asynchronous qual, live digital IDIs/Focus Groups and hybrid study data to quickly identify your brand’s aha moments.
A highly refined set of analysis tools, featuring aha’s own (ai) objective-driven process, yields impressive study summaries, detailed supporting validation, sentiment analysis and auto-tagging, amongst a myriad of other features. The (ai) allows you to cut your analysis time by at least 50% and helps the researcher to connect the unseen dots, leading to more complete strategic reports.
In short, aha intelligence (ai) gives analysts the ability to:
- Automatically summarize large qualitative datasets
- Easily validate insights with responses (text and video) that support the findings
- Provide supporting examples to your key insights without having to search manually
- Create on-demand Executive summaries and transformational reports
- Enhanced search capabilities with keyword or ai-assisted concept search
- Generate interview summaries accompanied by ai-curated video highlights
- Synthesize data to identify blind spots
- Instantly apply sentiment analysis
The key features of the aha intelligence tool include the ability to auto-tag entire studies to instantly organize supporting text-based quotes, video clips, and images that bring observations, insights, and recommendations to life.
Our custom-engineered aha intelligence (ai) analytics and reporting tools is fully integrated around the platform’s key features, including study design, activity building, and data collection. Data collection and analysis of both asynchronous and live video are side by side within the platform.
Here are several benefits of our seamless data collection and (ai) tools integration:
1. Objective-Based AI and Data Collection in ONE Platform
Our (ai) is engineered to understand our platform and data collection methods all based on your study objectives. One easy-to-use platform designed to deliver overall report summaries, objective-based reports with details, and more granular question-level summaries and insights that take you deeper into the details… giving you the confidence that the results are accurate. Ultimately delivering you a ONE-STOP SHOP approach with no compromises.
2. Real-Time Data Analysis for Asynch and Live (FG’s & IDI’s)
Data collection and analysis are simultaneous within the aha intelligence (ai) platform, so you can quickly analyze responses at the question level (more on the study level below). This enables market researchers to gather insights in real-time while a study is in progress, providing faster decision-making capabilities and a jumpstart on identifying key themes.
Now, you can review insights and supporting evidence while you are still actively engaged with respondents, allowing you to probe deeper in real-time.
3. Trained for Market Research (and the aha experience)
We’ve trained aha intelligence (ai) to intuitively process all our platform’s methods, including projective techniques and live video interviews, to deliver incisive reports complete with supporting quotes, clips, and recommendations.
This integration not only delivers reports with depth it also allows you to custom query the (ai) across the entire study to help you prove or disprove themes and theories that you are uncovering on your data adventure. You can also conduct (ai)-driven conceptual searches as well as lightning-fast keyword searches, which are incredibly helpful for quickly breaking down video submissions.
4. Streamlined Workflow
The data collection and (ai) analysis all reside in one place, on one platform. This integration produces a highly streamlined workflow, further speeding up your analysis time (by at least 50%) while maintaining the integrity and sterility of your data – the data is pure and untouched.
There is no need for exporting and formatting data for upload to another software product.
5. No External Software to Manage
This all-in-one aha platform negates the need for subscribing to a 3rd party AI engine. Our (ai) is highly automated and, based on the objectives of your study, runs the reports that you need to build your presentation. And our open query allows you to feed your curiosities with custom searches and individualized summary reports.
Essentially, aha intelligence (ai) knows what to do with your data by both understanding the nuances of market research and knowing what the goals of your specific study were set out to accomplish.
If you would like to learn more about how our integrated (ai) solution can accelerate your market research analysis and reporting, reach out to us here.
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