About Aha! — Online Qual Research Platform & Consulting

Innovation by Collaboration.  

Aha! is a strategic online qualitative research platform developed for and by brand insights teams, market researchers and consultants. Working in collaboration with our experienced team of market researchers and technology experts, they have helped dynamically shaped our comprehensive platform’s innovative evolution since 2007. Together, we have created more than a thousand engaging B2C and B2B studies, uncovered richer in-the-moment insights, and delivered amazing results.

Create Engaging Studies. Share Amazing Insights.

Aha’s mobile and video-friendly qualitative platform features a comprehensive suite of highly intuitive and interactive activities that engage people where they live, shop, and play. You can use our advanced pre-built projective, video, social  and quant/qual activity templates to quickly build and deploy studies. And our experienced team is there to fully support your projects.

DIY or Experienced Full-Service Support? You’re Covered.

Whether you’re an experienced online research pro or just curious about online qualitative, we are here to openly share our best practices, study designs, and respondent management techniques to guide you through the process. The experienced Aha! team provides both full-service or ala’ carte study design, recruiting, project and platform management and analytic consulting. You can do it yourself, or we can do it all for you.

Ray Fischer,CEO of Aha!, is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy, and consumer insights strategist, Fischer has experienced the impact of technology on consumer and marketing research first hand.  Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.  Aha! allows brands, marketing research companies, consultants, and marketing agencies can easily create engaging consumer or B2B studies that  get closer to the emotional relationship between consumers and the products they buy.
Ray Fischer,CEO of Aha!, is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy, and consumer insights strategist, Fischer has experienced the impact of technology on consumer and marketing research first hand. Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights. Aha! allows brands, marketing research companies, consultants, and marketing agencies can easily create engaging consumer or B2B studies that get closer to the emotional relationship between consumers and the products they buy.
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Aha! Online Qual Platform

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810.599.9440