About Aha!- The Online Qualitative Research Tool

Aha! is the next generation online qual research tool developed and  supported by an experienced team of consumer research and technology experts committed to making your online consumer and B2B studies a resounding success. Hundreds of online marketing studies involving tens of thousands of respondents since 2007 have resulted in a refined product and a wealth of practical experience that is available to you.

Create Engaging Studies. Share Amazing Stories.

Our intuitive online marketing research software was developed to enable companies, research consultants, and agencies to easily create fully customizable and engaging studies, uncover deeper in-the-moment insights, and share amazing human stories.

The mobile and social-friendly qualitative tool features a suite of highly intuitive and interactive activities, drag and drop technology, and experienced training and support from researchers who know how to use the technology to maximize the learning.

Whether you’re an experienced online research pro or just curious about online qualitative, we are here to openly share our best practices, study designs, and respondent management techniques to guide you through the process. From sell-in and execution to analysis of the insight rich data the activities and platform delivers, we are here to help.


Jim Chastain-Founding Partner

Jim Chastain

Founding Partner

Jim White, PhD-Founding Partner

Jim White, PhD

Founding Partner

Ray Fischer-Founding Partner

Ray Fischer

Founding Partner

Aha! Online Qual Platform

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