Driven by client demand for hybrid approaches, Aha! has partnered with Qualtrics®, the powerful enterprise-level XM platform, to create an integrated suite of strategic qual/quant activities and tools. This integration gives Aha! clients the ability to conduct more sophisticated quant/qual hybrid studies, adding innovative survey methods including Conjoint and MaxDiff, and the accompanying analytics, to Aha’s comprehensive qualitative activities. This enables more complex in-depth consumer and B2B research studies, all available on one intuitive platform. Quant-only studies can be executed, as well.
The partnership gives Aha! clients access to the power of Qualtrics on a project basis along with Aha’s best-in-class programming, project management, study design services and analytics.