The Strategic Market Research Platform For Deeper, Richer Insights

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When to Use Aha

The Aha! platform’s comprehensive and flexible insight tools allow market researchers to easily design and deploy
amazing consumer and B2B online studies.

Here are just a few examples of what you can do with Aha!

Digital Ethnography
QuickSprint™ Studies
Attitudinal & Behavioral Studies
TruRotation™ Ad/Concept Testing
Home Use Tests
Journaling & Usage Diaries
pinboards aha 2
Consumer Experience Insights (CX)
Mobile Missions/Store Trips
Longitudinal Community Studies
Global Studies
Innovation & Product Development
Custom Methodologies

Dynamic Activities that Engage

Aha! is the strategic insights technology platform designed with pre-built and customized activities that truly engage respondents with a human touch.

Projective Techniques

Projective Techniques

Dynamic Canvas™

Dynamic Canvas™

Webcam IDIs

Webcam IDIs

Smartphone Integration

Smartphone Integration

TruRotation™ Concept Testing

TruRotation™ Concept Testing

Social Community Activities

Social Community Activities

Custom Services

The experienced Aha! team provides study design, project management, recruiting and analytic consulting, plus hands-on training and tech support. You can do it yourself, or we can do it all for you.

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Aha! Online Qual Platform