Online Qual Market Research Study Types

Ways to Use Aha for your Research Studies

Using our comprehensive and flexible projective, social, video and mobile tools, the Aha! platform allows insight teams and market researchers to design amazing qualitative consumer and B2B online studies. Here are just a few examples of what you can do with Aha!
  • Embed respondent activities utilizing video and image uploads to follow consumer behaviors in-the-moment and over time. A less invasive and more natural way to do in-home ethnos.  

  • Conduct highly engaging multi-day deep dives to understand product usage, consumer behaviors, competitive landscapes, as well as the emotion and psychology of buying decisions.

  • Share and gain thoughtful feedback on your concepts and ideas in virtually any format including video, print, animatics, words on a page, logos, or other stimuli. Our proprietary Multi-Day Concept Rotation technology utilizes an algorithm to achieve true rotation balance over multiple days. Quant questions can be mixed in as well to make it quant/qual.

  • Develop custom reporting activities soliciting feedback on test product placement in a real-world setting using Aha’s mobile, video tools, and diary features.

  • Inspire respondent creativity and collaboration to develop new ideas and enhance existing ones.  We can shape Aha’s features around your methodologies and innovation processes.

  • Work with our team to build templates using your own proprietary approaches and methods. Integration of our multiple projective techniques within large quantitative studies on other platforms via an API is also possible. If you have a custom methodology outside of our current capabilities, we will consider writing custom code to meet your specifications.

  • A perfect tool for allowing consumers to create in-the-moment journals and diaries using our mobile tools to document experiences and behaviors anytime, anywhere.

  • Our best-in-class mobile-friendly activities enable respondents to spontaneously provide information as it occurs, while giving you the ability to capture real, in-the-moment reactions and decisions.  It is ideal for capturing video and images, as well as open-and-closed end responses from respondents in-store, at home, or on-the-go. 

  • Apply our digital approach to tried-and-true analog focus group methods,  such as collage and storytelling, to supercharge your groups while saving time and inspiring better dialogue in your live sessions.

  • Create and cultivate a large community of respondents that you can strategically mine insights from over long periods of time (i.e. a year or more).

  • Leverage our online platform’s collaborative tools to conduct internal ideation and innovation sessions that allow your team to efficiently generate breakthrough ideas.

  • Create studies using customized activities to capture emerging trends and cultural phenomena before they become mainstream. 

To learn more about what Aha! can do for you, call Ray Fischer at 810-599-9440 or email us here

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Aha! Online Qual Platform

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