Face-to-Face vs. Online Online Qual: An Alternative to F2F Market Research

Here is a great article from Jim White of RealityCheck on face-to-face market research vs. online qual.Read on — RayThe use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a […]

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