At a recent conference on consumer insights and marketing research, I was asked more than a few times why we created our online qualitative research platform, Aha!, and why now. The answer was simple; in my past roles as a consumer insight research consultant at RealityCheck, in brand management at Pepsico, and as a former […]
2014 proved to be a great year for online qualitative research technologies as more and more marketers, agencies and researchers have discovered the benefits of using online qual to mine consumer insights. Here are my Top 5 emerging trends for 2015. 1. Consumers will continue to invest in online technology, further opening the window into […]
Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]
Face-to-Face vs. Online Qualitative Research: Why do some marketing researchers continue to opt for F2F?
Here is a great article from Jim White of RealityCheck on online qualitative research vs. face-to-face. His observations are right on the money regarding why some marketing researchers continue to opt for F2F when online marketing research tools like Aha! are making life easier for brands, marketing research consultants, and ad agencies to create engaging consumer studies […]
Ray Fischer, a pioneer and innovator in the online qualitative research space, was recently named CEO of Aha! The DIY Platform for Online Qualitative Research. In his roles in brand marketing at RealityCheck Consulting, Influence, and Pepsico, Fischer experienced the impact of technology on consumer and marketing research first hand. Working with his partners Jim […]
The Future of Marketing Research: The Aha! Qualitative Online Research Platform Wows at Marketing Research Conferences
Aha!, the qualitative online research platform, formerly RealityLive, launched its next generation social and mobile-friendly features and updates at the Future of Consumer Intelligence In Los Angeles and the Marketing Research Association’s Insights & Strategies Conference in Chicago. The qualitative online research platform, developed by marketing research and technology experts, enables clients, marketing research companies, […]