Ray Fischer, CEO of Aha!, announced the release of Dynamic Canvas™ as part of the online qualitative technology platform’s comprehensive suite of market research tools. Dynamic Canvas is a multi-faceted projective tool that allows insight strategists and researchers to create an infinite number of customized visual exercises for consumer and B2B research studies. These exercises include […]
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There is no denying the trend — more market researchers, brand and corporate clients are beginning to use online qualitative research tools to help them design and quickly deploy a range of consumer and B2B research studies. The opportunity for using online qual is driven by brand clients who are increasingly challenged to respond to the market in near real-time. While big data is playing a larger role in that reality, there is also a need to rapidly innovate, test concepts, ideate, gain insights […]
In my history as both a brand manager and market research consultant I’ve witnessed the adoption of technology for conducting marketing research studies grow at an amazing pace. From mobile activities and video capture to collages and social media exercises, there are no lack of tools and options in the marketplace. While online tools are […]
It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible consumer research trends that are rising […]
Ray Fischer, CEO of Aha! The Strategic Online Qual Platform, shares his insights on developing the next generation of online qualitative research tools. Watch the video…
Ray Fischer, CEO of Aha!, shares several techniques for increasing respondent engagement for consumer research studies to get deeper consumer insights. Watch the video now…
Ray Fischer, CEO of Aha!, shares the basics and best practices for online qual consumer research study design to get deeper consumer insights. Watch the video now…
Ray Fischer, CEO of Aha!, shares best practices and benefits of using projective techniques and activities for conducting online qual consumer research and getting richer consumer insights. Watch the video.
Ray Fischer, CEO of Aha!, on online qual consumer research versus traditional focus groups for conducting market research. Watch the video…
Ray Fischer, CEO of Aha!, shares best-practices for working with unstructured data and analytics in online qual consumer research studies. Watch the video now.