It is no surprise that the world of online qualitative research is evolving at a rapid pace with technology playing a key role — so making predictions is always tricky. But after conducting hundreds of online qual consumer and B2B studies in the last year, there are some tangible trends that are rising to the […]
Marketing Research Tips
Over the past 10 years, I’ve gained a lot of “learnings” from creating and managing a multitude of online qualitative consumer studies. This 45-minute webinar takes you through some of the best projective methods, tools, and tactics that will help bring your qualitative research studies to life for you, your respondents and your clients.The webinar demonstrates how […]
One of the biggest challenges of conducting online qualitative research is analysis. Digital qualitative studies produce an overwhelming amount of unstructured data including lengthy narrative text, imagery and video. Many qualitative research consultants struggle with this avalanche of information. This e-book suggests a new paradigm for the analysis of digital qualitative data that allows researchers […]
Let’s admit it… many market researchers are either uncomfortable with online qual or they didn’t get the results they expected and shy away from it. That’s too bad, because the new wave of online qual tools and techniques are producing incredible insights for clients who have discovered the benefits of both technology, and adopting best-practices based on years of learning. […]
Online qualitative is a powerful tool. Used properly for creating a marketing research study, it can generate rich consumer insights from engaged and willing respondents. Used improperly it can create a mountain of useless data that was painful for the respondents to generate and is exponentially more tedious and time-consuming for consultants to analyze. The […]
Face-to-Face vs. Online Qualitative Research: Why do some marketing researchers continue to opt for F2F?
Here is a great article from Jim White of RealityCheck on online qualitative research vs. face-to-face. His observations are right on the money regarding why some marketing researchers continue to opt for F2F when online marketing research tools like Aha! are making life easier for brands, marketing research consultants, and ad agencies to create engaging consumer studies […]