Online Qual offers many benefits to market researchers for conducting consumer research, but there are three key reasons that truly standout: depth, cost, and speed.
With an Online Qual study, you can get more time with respondents than you normally would in a typical face-to-face focus group, and with the right activities, you will get deeper and more thoughtful responses. When you consider the cost to travel and recruit in multiple markets, running an online study can save you both time and money. You can run the study without ever leaving the office. And with the ability to conduct multiple studies with people across the country and wrap it up in just a few days, you can decrease the time it takes to conduct and complete your study and create your report. Just think… you now have the ability to be in 20 markets at one time and deliver your report in less than a week.
Watch our latest video to learn more about how Online Qual research may be a better approach for you and your clients.